6 Ways to Improve your Blog Content

Maintaining an engaging blog is a crucial element to any business’s success. Whether you’re looking to promote a new type of candy bar or a cell culture dish, blogging is one of the best ways to organically promote your business to your target audience. However, even the most diligent writer can struggle to create content. And every company can face difficulty in creating new posts from time to time. With that in mind, let’s take a look at six ways to improve the content of your blog today:

Choose Quality over Quantity

It’s better to post an excellent blog once a week than it is to churn out a mediocre one daily. Better content will elicit a stronger response from your customers than many posts of a less-than-stellar variety.

Invite a Guest Writer

Bringing in an expert in your given field can be a great way to freshen up your blog –– and give you a much-needed break to think up new ideas. Your readers will appreciate an expert opinion and you’ll likely see an upturn in engagement as a result.

Vlog

If at all possible, consider experimenting with a video blog of an event or seminar you attended regarding your business. A funny, interesting video blog can have a tremendous pull on those in your industry. Indeed, video might just be the most impactful tool in the blogger’s arsenal.

Revisit an Old Topic

Having trouble coming up with a vibrant new feature each week? Try perusing your old pieces for something you wrote some time ago. Going back and examining an old blog from years earlier can give you a chance to explain the way your company and/or industry has changed from then to now.

Check out the Competition

Are your competitors ranking for a blog post in your field on Google? If that’s the case, then you should probably attempt to write a few posts with a similar subject matter. And this should go without saying, but outshining their blog posts will go a long way to winning customers to your side of the fence. 

Share on Social Media

Social media isn’t just a platform for your advertisements or pushing your company’s contact page. If you’re not bolstering your blog with links on Facebook, Twitter, LinkedIn, etc., then you’re missing out on a great way to promote your blog with your target audience. Plus, sharing your work on social media is a tremendous method for getting feedback from your target audience. Welcome comments and criticisms –– they’ll tell you how to improve your blog to better fit your customer’s tastes.