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August, 2014

Let Your Logo Mat Promote Your Business

Submitted by John McMalcolm on Tue, 08/12/2014 - 10:21

The main purpose of a floor mat is to prevent people from tracking dirt into your business facility, which can help reduce cleaning time substantially.

However, a floor mat can also be an effective marketing tool if it is customized with your company name and logo.

Here is a look at how small businesses can use custom floor mats as part of their marketing strategies….

How to Enhance Your Small Business Visual Appeal

Submitted by Mary Ann Keeling on Tue, 08/12/2014 - 10:26

The visual appeal of your business is, simply put, how it looks. This doesn’t take into account the quality of your products or services, or the levels of customer service you display, or anything beyond the visual aesthetic. Let’s go over some tips that can help you to improve the visual appeal of your business, because it’s a really important element that many small businesses don’t really take into consideration. We’ll go over some tips to improve the online visual appeal, and then the offline visual appeal. Online visual appeal deals with your digital presence such as a website and social media. Offline, obviously, deals with the visual appeal in the “real world” (although online and offline work very closely hand-in-hand.)

Business Dentistry: 8 Business Strategy and Tactic Tips

Submitted by Erika Remmington on Wed, 08/13/2014 - 14:36

In business, making money is simply not enough; businesses of all sizes must be profitable. In the dentistry industry, these profits must provide a steady income and excess income for reinvestment, future family needs and retirement. Therefore, it is critical to determine that strategies required to create sufficient profits that meet those needs and provide the best return on investment.

There are eight effective tips that dentists can use to generate more business including:

Going Green at Work: Good for Business, Employees and the Earth

Submitted by Elena on Wed, 08/13/2014 - 14:40

A 2012 tracking poll by Office Depot found that 61 percent of small businesses were adopting green business practices, with 70 percent of the remainder saying they would do so by 2014. Some companies go green because it helps their bottom lines, while others want the peripheral benefits of more eco-friendly policies.

Good for the Environment, Good for Morale

Researchers at the University of Louisville and Florida International University found that psychological workplace climate had a significant impact on employees' personal accomplishments and engagement. In other words happy, healthy employees are more productive. This leads to higher profits and retention of good people.

4 Keys to Competitive Advantage for Your Business

Submitted by Toke Kruse on Thu, 08/14/2014 - 11:00

Here’s a basic question all entrepreneurs must answer: Why should customers choose your product over your competitor’s? Your concrete answer to this question is crucial, especially in today’s fast-paced business world. If you can’t immediately, convincingly explain your unique selling proposition, then most likely:

Does Your Business Have the Right App?

Submitted by Joyce Morse on Fri, 08/15/2014 - 10:05

Does your business have its own app or do you rely on your website and internet searches?

While having a website was the single most important thing a business could do to increase its online presence a few years ago, now having an app is just as important.

Here is a look at an article showing 4 ways to make money with apps for your business.

Are you a Victim of Entrepreneurial Mis-Thinking?

Submitted by Lori Williams on Mon, 08/18/2014 - 10:33

During my consulting career, I have met with thousands of entrepreneurs. As a professor in the USC entrepreneurial department, I teach students how to determine if their concept is feasible. As a business advisor at the Small Business Develop Center, I work with entrepreneurs who are in the start-up phase. In my consulting practice, I help established businesses manage growth or prepare financial documents for banks and potential investors.

Giving Back: How Charities And Service Can Help Your Business Grow

Submitted by Anita Ginsburg on Mon, 08/18/2014 - 11:05

Giving back to the community by participating in charity events and areas of community service can help business growth and marketability. Charities expose businesses to potential customers, partners and investors, raising their worth in the eyes of the public. They also qualify for tax benefits. All in all, performing a good deed can be a smart business move.

Restaurant Startup Mistakes and How to Avoid Them

Submitted by Ezra Adler on Tue, 08/19/2014 - 10:38

It’s easy to make mistakes as a new restaurant owner; you don’t have the experience that comes with time and practice. Fortunately, you can learn from established restaurant owners to help you be more successful today. Here are a few common mistakes that restaurant owners make, and how to avoid them.

The Good Boss: The Link between Working from Home and Employee Happiness

Submitted by Elena on Tue, 08/19/2014 - 10:44

Happy employees are hard to come by in this day and age. According to a Gallup-Healthways estimate, the cost of America’s disengagement conundrum is at a jaw-dropping $300 billion in lost productivity annually. This begs the question, why are workers so unhappy at work? Productivity is directly linked to how engaged and motivated workers behave in their environment. As a business owner, you can tackle this feeling of malaise head-on by offering your employees options that will give them agency to choose how they work and increase company productivity in the process. Read to learn how to create an environment of well-being at your workplace to promote and ultimately, increase productivity.