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September, 2018

PPC is no magic but gives good returns if you know how to make it work for you

Submitted by Sujain Thomas on Mon, 09/17/2018 - 09:06

SEO and Pay per click or PPC are the pillars of Search Engine Marketing (SEM). The question that often baffles marketers is whether to adopt any one of these or use a mix of both to gain maximum mileage in online marketing. There is no straight answer to the question because like many other things PPC also has its share of pros and cons. How to make the best use of it depends on the marketing strategy of organizations that in turn depends on the total marketing budget and the allocation towards individual marketing modules. SEO provides the primary traffic with PPC adding to the traffic volume.  Only after you set the stage for organic searches by implementing SEO that you could be ready to think about implementing PPC.

Grant Winner Update: Soft Opening

Submitted by Angela Pullo on Tue, 09/18/2018 - 07:12

August was all about renovations, preparations, and the countdown to opening day. Anyone who has successfully opened a small business knows how much goes into planning for your first day of operation, whether you’re running an online store or a brick & mortar establishment.

The first thing we needed to do as soon as we received our zoning approval was to apply for a building permit so that we could complete the construction on our cat lounge expansion. However, the process wasn’t simple as just walking into the Buildings department the day after our special exception was approved. In order for the approval to be official, it needed to be filed with the Town Clerk and the notice had to be published in the newspaper. Only once that had occurred, could the permit be granted and the renovations begin, creating a space with twice the room for our incoming cats to explore!

Top Six Information Technology Careers to Opt-In

Submitted by Charlie Brown on Tue, 09/18/2018 - 07:21

Information Technology, also known as "IT" today has been the buzz for over decades now! From browsing your mobile phone to downloading an app from Google PlayStore, everything is an aspect of IT. While many people are fascinated with the idea of having a career in IT, not many are aware of the job profiles or career prospects.

Building a Storefront? How to Make Sure Your Future Store Construction has a Favorable Outcome

Submitted by Lizzie Weakley on Wed, 09/19/2018 - 13:48

Building a brick and mortar business in this age isn’t without some degree of risk. You have to select an area in which you have the best chance in order to be successful in the long run. Here are some of the methods to try to ensure that your future store construction has a favorable outcome.

 

Gauge Your Audience

How to Prevent Business Failure and Be Successful

Submitted by Diana Smith on Wed, 09/19/2018 - 14:23

Countless businesses are founded every day and only a handful of them survive. Even a smaller number of companies become a true and essential part of their communities. It’s not easy to determine what makes a difference and how a company becomes a success.

Every market and, in the end, every business owner and customer is unique and comes from a complex background. However, there are rules that every business owner should follow to achieve business success because the market values certain qualities, and those who have them can make it.

10 Ways Content Consumption Is Changing and How to Change with It

Submitted by Megan Coupar on Thu, 09/20/2018 - 09:31

If a tree falls in the forest, does anyone hear it? And if no one engages with your content, does it matter if it’s been published?

That question might sting a little, but it still deserves an answer. We’re in the age of content shock, after all – there’s more content being created than people have time to consume.

Here’s what you’re up against (https://www.domo.com/learn/data-never-sleeps-4-0):

Caption: There is a mind-bending amount of content published online every minute.

Small Business Woes: Making Sure You Get Paid

Submitted by Brooke Faulkner on Fri, 09/21/2018 - 09:21

One of the biggest worries for small business owners is often getting paid. When you don’t have a large operating budget that can absorb payment delays, they are an absolute nightmare. Chasing down clients for a late payment is difficult enough, but if they refuse for some reason, recovering an owed payment can end up costing more money and time than it’s worth.

Can a Name Change Really Overhaul an Entire Business' Identity?

Submitted by Elena on Tue, 09/25/2018 - 09:06

It doesn't take an expert to conclude that the cornerstone of a successful business is brand identity. However, no matter how successful and powerful a brand may have once been, sometimes changes are necessary in order to adapt to changes in demographics and consumer habits. Plenty of the world's biggest and most powerful companies have undergone brand overhauls in an attempt to alter their appeal, with some businesses doing so multiple times.

How to Design the Perfect Email Header: Best practices

Submitted by Elena on Tue, 09/25/2018 - 10:07

If you’re just like me, I'm sure you’ve already checked a couple of email design articles before you found this piece of content.

Did you find all those articles a bit general? Well, so did I.

That’s why I decided to put together this comprehensive article that went through the email newsletter design best practices.

Making Your Digital Marketing Strategy More Creative

Submitted by Carolin Petterson on Wed, 09/26/2018 - 09:51

A lot of people talk about a superior business model as the only way of putting yourself above your competitors. The problem with this theory, however, lies in the fact that one can’t make a superior business infrastructure without money and experience in the industry, both of which are something that a newcomer to the industry simply doesn’t possess.

So, in this scenario, it would be impossible for a first-time entrepreneur or a startup to set themselves apart in the industry, yet, this miracle is known to happen. How is that possible? Well, one thing that you can do as a fresh entrepreneur is to make a unique and outstanding digital marketing strategy and here are several tips on how you can do it.