How to maximize your Facebook presence

One really important channel for any brand is Facebook. Many companies are struggling to keep their online presence through this channel alive. One helping hand would be to use a tool to push your marketing.

One such a tool that you could use is Qwaya.  A Facebook ads manager acts like a hub for all your advertisement through the market place and you can also use it for stories, called sponsored stories. Let’s have a look at how the Qwaya tool works and how you can use this for maximizing your presence:

Qwaya run-through

Qwaya includes the following features:

• Bulk ad creation – you can generate a campaign with 10 different ads (different title/images/body) with little effort.  This tool helps you with generating different combinations.
• Scheduling based on your preferences – Say that you don’t have any traffic over weekends, well then you can pause the ad and then start it again Monday.
• Enhanced reporting function – more stats than what Facebook provide to you. Here you get full graphs and stats on how the specific campaign went.  Here you can even group some ads together so that you can optimize further campaigns.
• Everything saved in one spot – All ads and draft are saved in the system so that you have everything in one spot.
• Connect several Facebook accounts – you can link up several Facebook accounts to the same Qwaya account. This is perfect if you want to promote several websites at the same time.

Using an ad manager to maximize your efforts

Okay. So now you’ve got a campaign tool to help you out, how would you use it to your advantage? First thing you need to do is to decide what the demographic group is for your business – don’t try to push the ad to everybody. You will be able to select these options from the ads manager tool. Secondly you need to create the material based on this information and let the tool generate a couple of variation of ads and tightly follow up to see which one is the most clicked. Note! Please have a look at these tips about Facebook ads before so that you don’t fall in the most common traps.

Instead of going through the cycle of creating one ad, pushing it out to a group – you can instead let the system push several ads out for different campaigns at the same time. This way you spread losses and at the same time maximize success rate. Way to strength up the effort is to combine the Facebook Market Place ads with Sponsored stories, which you can run through the same system.