Some general tips for being an entrepreneur during a recession

The recession is real, but it, like any other difficulty, should also be seen as an opportunity. Here are some tips on keeping the entrepreneurial spirit high, and starting (or running) a successful business in a rough economy.

  • Start with Your Passion – The French writer Francoise de Motteville once wrote, "The true way to render ourselves happy is to love our work and find in it our pleasure." Those words ring true with any entrepreneurial enterprise, because if you start with an occupation or vocation that drives our passion, then you’ll never have to worry about losing interest.
  • Have a Vision – Visualizing your business, from what you want to do, how you’ll do it, how you’ll market it and how you’ll appeal to your customers and clients is the first step. Most new businesses start and fail quickly not because of a lack of market opportunity, but because of a lack of vision.
  • Make Millions Serving Millions – Find a way to bring your company to the masses, so that you aren’t serving just a few people, but a whole lot of people. If you do something you love, and do it to help a lot of people, it’s virtually impossible to fail.
  • Multiple Income Lifestyle – Many entrepreneurs choose one idea and market it one way. In reality, the same idea or concept can be sold many ways and many times. The film industry makes its money by making a movie once, and then selling it many times (box office, DVD, first-run broadcast, premium cable, pay-per-view, basic cable, syndication and product licensing). If you can mirror that model, you can increase your income exponentially and make multiple incomes from essentially the same job.
  • Be Creative – One of the main secrets to success in business is being able to package and promote what you do in unique and creative ways. Think three-dimensionally, and approach how to market yourself in ways that separate you from your competition and emphasize your unique selling proposition.
  • No Fear – There isn’t a single decision you can make in your personal or professional life that is based on fear and anxiety. If you plan well, do what you love, and market yourself creatively, there is no reason you shouldn’t believe in yourself. Make decisions based on strategy and accentuating the positive.

The tips come from entrepreneur, speaker, author, and marketing expert Maria Simone, who has been featured on ABC News, Fox TV, and other national media.


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