Hopefully you will see a large influx of foot traffic during the holidays. But with that in mind the question becomes are you fully leveraging the amount of people that are going to be in your retail store. In this holiday Marketing article we are going to go into a simple little tactic to make sure that more of the people that walk into your store end up spending money with you. Here is the thing a lot of people are going to walk into your store feel like what you have to offer is worth them buying right away... but they are going to want to check another location to see if they can get a better deal. The one exception to this rule is if the product you are selling is such a great deal that your customer is afraid someone else will buy it. Normally the only way to do this is by cutting prices and cutting your margins.
