It can be very easy for would-be prospects to get so trapped in everyday living and commitments that they often miss the main issue affecting their business, constantly pushing out important current concerns for the pressing issue of the day.
However, days can quickly slip away to become weeks, or even months. In the mean time, the prospect’s obstacles continue to be unresolved and buried behind tasks at hand, and suppressing future growth. Whether setting appointments or meeting clients face-to-face, ask assertive questions, highlight your buyers problems, and generate an impression of seriousness that can compel him to pull back and contemplate the big picture.
