Target Audience: Who Is Your Ideal Client?

Are you trying to market to the entire world and finding it hard to get clients? Build your business, make more money and love your work by using this list of questions to identify and find your ideal clients.

Your target audience consists of the people and businesses that are most likely to need and want what you have to sell. Before you create a marketing plan for your business, it is critical that you define your target audience and create an ideal client profile so you can attract this audience with your marketing. Once you have identified your target audience and ideal clients you will find it so much easier to design your marketing plan around their identity and their needs.

Facebook Fan Pages - How To Make It More Engaging?

One cannot undermine the increasing importance of Facebook Fan Pages in the present times. What started as a casual social networking tool has evolved and transformed itself to a powerful marketing platform for businesses. Facebook Fan Pages are not only source of tremendous web traffic but also a great medium to share information and expose your content.

However, in order to leverage the maximum potential of Fan Pages, businesses need to make them more engaging and encourage more and more visitors to participate in the same. And doing this requires thorough diligence and dedication. Here are some tips:

With Consumers Spending Less, What Is Your Next Step?

Let’s face it, the economy may be getting better, but many people are still suffering from things such as unemployment, foreclosures and everything in between. With all these factors many families are crunching their finances and changing their spending habits. As a business owner it is a good idea to realize how your consumers are spending their money differently, and determine how you can get through these hard times successfully.

Superior Value Equals Superior Sales

If your car needed repair work, would you go to a garage that offers free estimates? You likely would. Today, most garages offer them.

Not only has it become a customary practice, but also everyone expects a free estimate from mechanics.

The Credit Crunch Myth: Financing Options You May Not Have Considered

Over the past couple of years, the term “credit crunch” has taken its place in the popular vernacular alongside other now-common phrases like “mortgage meltdown” and “bank bailout.”

But is the supposed credit crunch that we keep hearing so much about (go ahead and Google it—I did and got more than 12 million results!) real? While most of the media would have us believe it is, from my perspective, I’m not so sure.

Forget Your Failings - Focus on Your Feats

Your "Win List" and your "Significant Accomplishments List"

It seems to be human nature to remember the things we messed up more than we do the things we did well. Most of us tend to focus on what’s wrong rather than on what’s right.

Even people with positive attitudes fall into the trap of discounting their successes and inflating their failings.

One Month into the New Year - How is it going for you? What are you doing differently?

We are into the second month of a new year, how is it going? Are those new year’s resolutions just a faded memory? Are you still doing the same things you did last year. Have you even taken a closer look at what you did last year? We can all admit that it’s been a pretty rough ride for most business owners, regardless of the size of your business, big or small.

Financial Accounting: Don’t Reinvent the Wheel When Accounting for Your Business’ Future

It has been said that the only thing that’s constant is change, and if you’ve been in business for any length of time, you know how true this is. If there’s one thing that sets companies that have been successful over the long haul—think IBM, General Electric, Wal-Mart or Microsoft, for example—apart from all the others, it’s their positive reaction to change.

Small Business Financing Options—Despite the Credit Crunch

There’s no question that the financial crisis and ensuing credit crunch have made it more difficult than ever to secure small business financing and raise capital. This is especially true for fast-growth companies, which tend to consume more resources in order to feed their growth. If they aren’t careful, they can literally grow themselves right out of business.

Online Marketing Tips for Business Owners

For us small to medium business owners, promoting our websites online which is also known as online marketing needs to meet two conditions. Low investment is the first condition so TV ads are probably out of the question (for now) and for many of us, it needs to work almost as a do-it-yourself marketing task. Here are a selection of online marketing tips which are both budget minded and require very basic previous experience.

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