June, 2014

Preparing a Promotional Tactical Plan

In business, promotional plans are the vital road maps behind effective promotional activities. The plan lays out the promotional strategy, so you can evaluate what you can perform effectively. Without a promotional plan, your promotional efforts run the risk of veering off-course as the promotional team focuses on the details with no concept of the final destination. Yet the biggest benefits of a promotional plan lie in the pre-execution stages.    

Are Businesses Always At Fault For Slip-And-Fall Accidents? Could a Fall Break Your Small Business?

As a small business owner, you need to cover all of your bases, and that means keeping sharp eyes on things that may seem a bit fishy.

With the rise of slip and fall scams, one lawsuit against you could cost you financially and cause problems with your business.

Make Your Negotiations More Successful Rather Painful By These Tricks

As a small business owner, you frequently have to negotiate, and your skills in this area can directly affect your business results. You need to negotiate with suppliers, service providers, employees, and customers. You started your business because you're great at what you do, not because you enjoy negotiation, but whether you like it or not, this is part of running your own business. 

How To Know When It Is the Right Time To Move Your Business

It may be the right time for you to move your business. There are some key benefits to relocating your business when the time is right. The key is being able to recognize the indicators that provide the green light for you to move. It is also important to understand all of the dynamic elements associated with relocating a business.

Small Business Owners: Six Things To Make Sure Your Insurance Covers

Every business needs to have insurance. Without it, there is no way to protect the company you built and the livelihood you earn in the event of an accident. With that in mind, the following are a few of the essential things you should be sure your small business insurance offers:

Basic Cover

For basic coverage, you will need general liability insurance. This will protect your business against accident, injury or negligence claims. If someone gets hurt on your premises, this policy will cover attorney fees and medical expenses. Basic coverage will also pay for damages caused by a business owner or his or her employees and claims of copyright infringement, slander, and false advertising.

Put Your Small Business on the (Google) Map with Google+

With a new Facebook algorithm making it harder than ever for businesses to reach their audiences without investing in ads, there's never been a better time than now to set up a Google Plus business page. While the platform may not yet be as popular as some other social media behemoths, having a presence there is crucial for putting your small business on the map - in more ways than one.

5 Ways to Breathe a Little Fun into Your Next Business Conference

Business meetings don’t have to be boring.

Yes, they do have a “boring” stereotype, largely because many meetings tend to be dull, unengaging, and far too long. But just because important meetings are focused on company goals and ideas doesn’t mean that a little bit of fun will make it less productive. In fact, getting your team members laughing and interacting with each other will make for a more productive, enjoyable meeting.

How to Become a Corporate Project Phenom

Project Management has become one of the most-needed specializations in today’s corporate world. A project consists of a set of tasks to achieve a defined objective within a define time frame. The success of a project depends on the successful management of resources from various teams, outside vendors and corporate management. The person who manages the project, also known as the project manager, is responsible for bringing together the people and other resources to make the project a success. If you want to become a top project manager, then you will need specific skills, knowledge and expertise in project management.

10 Steps to Creating your First Product

Let’s face it – your first product will most likely fail.  Creating a successful product or service is about constantly prototyping, tweaking, refining, making mistakes, learning, and repeating. That might sound like a chaotic mess, but there’s a process behind it – one that can be applied not only to your first product, but to your first startup, website, or small business.

Business Planning and Strategy: Time Management

Time management is a huge challenge for many business owners and there are dozens of management consultants, blogs, books and magazine articles aimed at helping the overwhelmed entrepreneur get their working hours under control, improve their productivity and enjoy a healthy work/life balance. If you are anything like me, just thinking about reading all of them causes time management issues in itself!