June, 2017

What is SEO & Why Should Your Business Invest in It?

You have a business. You want customers for your business. That much is a given for most business owners. What may not be as clear is how to get those customers. Many methods exist that allow you to attract more potential visitors. However, one of the most effective in terms of visitors to your site and cost to implement is search engine optimization or SEO. If you’re serious about investing in your business, you’ll want to develop a solid SEO plan. Here is the lowdown on SEO and how it can help you.

Your Small Office Can Have Big Storage

From renting to owning, every square foot of real estate represents a real cost to your business. The last thing you want to do is feel you need more footage–and expense–just to store stuff.

In a home environment, you might call all that stuff by the name of clutter. In your office, it is most likely necessities. This means you need to find big storage solutions in your small space. Following some professional organizer advice can help you maximize storage potential in your office. Try some of these changes before considering acquiring more space.

Working at Full Bore: 5 Innovative Ways to Motivate Your Employees

Many employers seem to approach motivation as a low-priority idea that can generally be improved only by providing monetary incentives. While that works, it's not necessarily the most effective way, and instead often leads to a company culture where competition is more important than collaboration. There are innovative ways to improve motivation that will actually create a better work environment, and without constant monetary rewards.

Avoid Being a Nuisance to Consumers

Despite your best intentions, is it possible you at times that you irritate consumers? More so, even your own customers?

Running your own business does entail many responsibilities. One of those responsibilities is making sure you have the right amount of outreach to the public.

Father’s Day Social Media Post Ideas Your Fans Will Love

Father’s Day is much more than a day dedicated to daddies. It’s an opportunity to build a vibrant community on social media by creating interesting content that pertains to Father’s day.

Father’s day is celebrated on different dates around the world, but it is most commonly celebrated on the third Sunday of June. Many retailers are trying to woo their fans with promotions to buy stuff for Dads.

Forming Business Corporation in the US – Things you must know to start up

For new business startups in the USA, there are two options for companies structuring – it is either a Corporation or LLC.  The possibility of forming a C- Corporation is available to business if any of the owners are not US citizens, but if it is the opposite, then they can form S-Corporation or LLC. The owners of Regular Corporation or C- Corporation are shareholders. They elect Directors who appoint officers in various categories like CEO, CFO, and Company Secretary to run the business on a day-to- day basis.

Is there a difference between marketing to men and marketing to women?

We might all be human but we definitely aren’t all the same. All things being equal, the difference between people is more evident when you compare those from Mars (the males), to those from Venus (the females), In this article I am going to talk in generalisms, which I don’t tend to like to do. In this case though, there is no other way to tackle the topic. If you don’t feel you, as a man or a woman, fit what I am saying then great! You aren’t a robot. This piece is about how the brains of men and women tend to be wired.

5 Lessons of the "Being" of Leadership

The doing part of leadership is the ‘form’ leadership takes: setting goals, accomplishing, taking action, communicating, etc. It is the answer to the ‘How?’ question.

The being part of leadership is the ‘essence’ that leadership is: Holding the space for open conversations, insightful, self aware, not afraid to fail, transforming, etc. It is the answer to the ‘Why?’ question.

The Dos and Don'ts of Digital Marketing for Small Businesses

Digital marketing has become essential for small businesses. It is replacing television advertising almost entirely for the younger generation, and it rivals print advertising and other marketing methods because people spend so much of their time-consuming media online. Having a website is only the first step in digitally marketing your company. Here are the dos and don’ts of digital marketing for small business.

Essential Features to Incorporate While Developing a Good Mobile Application

A mobile app is regarded as a good one, provided it completely satisfies the needs of the end user and does that effectively and rather quickly in just about a few taps. A good mobile app may do only one thing but would be doing it extraordinarily well. What would make a mobile app good or what features would be making a mobile app the best in its genre? There are many qualities of a good mobile application besides visual identity and a really appealing name. Here are some of the top features that make a mobile app stand out from the rest.