May, 2015

Top 5 Benefits For Small Businesses Of Outsourcing Fulfillment

It is extremely difficult for a small business to perform like and have the credibility of a big business. However, one area where a small business can immediately level the playing field is supply chain management. By outsourcing fulfillment to the right company, your small business can look, act and reap all the benefits of a large-scale operation. These are five of the biggest benefits of fulfillment outsourcing:

Don't Get in the Business of Using Dirty Data

If your business is using dirty data, then it's time to clean up your act.

For starters, steering clear of dirty data allows your company to better manage the beneficial data it already has.

Room For Growth: What Can Your Business Be Doing Better To Increase Efficiency?

Efficiency is at the heart of any properly functioning business. When a business is operating at better than average efficiency, this means you are tending to get increased productivity for less operating costs. It's always a good thing when it is costing you less to run your business. The following are six things you can do better to improve efficiency in your company.

Keep Your Business Assets Safe

In any business, it's imperative to keep all of your business assets and important documents safe. With a small business, it's even more critical because you don't yet have a built-in safety net. Here are some tips for keeping your business assets — including important documents, electronic records, keys, cash and safe — in the right hands.

5 Issues That Could Ruin Customer Loyalty to Your Company

Customer loyalty is the key to ensuring that your company will be able to maintain repeat business from a customer base that sticks with your company over the long term. When your company starts to lose customer loyalty, this means you must go through the hassle and expense of marketing to obtain new customers in order to continue doing the same volume of business. To avoid this problem, it is essential to identify and eliminate factors that negatively impact customer loyalty. Here are five key issues to focus on in your attempts to discover what is ruining customer loyalty for your company.

8 Ways to Make Your Website Even Stickier Today

One click isn’t cool.

You know what’s cool? A billion clicks.

If you want to attract more customers, monetize your blog, or become a trusted industry leader, you’ve got to keep online visitors clicking around your site (vs. darting off to go check Facebook).  

Live Your Fantasy!

"When you're curious, you find lots of interesting things to do."
- Walt Disney

There is nothing more exciting than innovation.

When I stared Pazzaria Productions, I set out to create an entertainment empire such as has never been seen, or experienced before.  When I was planning my content, I didn't want to search for just the next cool story, to make into a film.

Improve the Health of Your Business

What keeps you up at night as a business owner in 2015?

Whether it is keeping your finances in the black, having to make the tough call of letting an employee go, keeping your marketing and/or advertising budget in check, many decisions come with running your own company.

With that said, making sure you hire and retain solid and long-term employees should always be high on your list of priorities.

Successful Marketing Strategies That Will Take Your Business To The Next Level

Marketing is the key to any successful business model. Without a strong marketing effort, it becomes next to impossible for your company to obtain the recognition and solid branding it requires to become a consistent selling machine. When it comes to introducing a new marketing strategy, it is important to conduct market testing to determine which approach and marketing strategies tend to work best for the type of niche you are attempting to reach. The following six marketing strategies will help you to get your business to that next level and significantly improve your sales volume in the process.

4 Mistakes to Avoid as a New Business Owner

Opening a new business is an exciting experience that often comes with many pitfalls and subtle traps for the naive. Many people who are going into business for the first time tend to overlook or ignore things that can become major issues later. Paying attention to small details will help you to avoid many of these mistakes but there are some that are more common for new business owners. You will want to avoid four common mistakes as a new entrepreneur.