The Importance of Social Media Branding

Starting a new business takes a lot of preparation, scheduling, hiring, and number crunching. While you are working as the CEO or COO of your company, it is easy to get consumed by the internal needs and maintenance. Instead of focusing all of your attention solely on picking out conference room chairs and desks, you are going to need to perform some outreach and market yourself through social media.

If you go on Twitter, you will discover thousands of small, boutique public relations agencies following massive amounts of people in order to network with each other. These agencies are usually manned by one person and are able to build relevance because of their ability to effectively network with one another. By using Twitter, your brand can gain more reach and you can receive important information and links by following those with similar interests.

By engaging with people on social media more often, you are solidifying your space in the minds of your target audience. According to The Next Web, about 95 percent of social media comments and posts go unanswered. By actively engaging and posting relevant content you can claim your space in the 5 percent and gain a distinct digital advantage over your competition.

A Pew Research poll found that around 60 percent of Americans perform research online before making a purchase. By having a strong social media presence, your brand will start to generate buzz and resonate with everyone better. By getting people to share your posts and marketing messages through Facebook, Twitter, and Google+, you can even start to gain an audience that your never even considered.

One of the most important parts of social media branding for your business is the use of videos and video conferencing. By using YouTube, you can easily host a slew of informational and informative videos that highlight the mission and business plan of your company. People will respond to videos more than written content because it is a passive medium that allows you to communicate with a captive audience.

While you need to focus on marketing and branding in order to grow, it should not be your main focus as head of the company. If you are neglecting the administrative and other parts of your business, your employees may start to drift and your infrastructure will begin to crumble. Keep time sheets in order to track how many hours you spend on various tasks throughout the day.

If you are not sure about how to build an effective social media campaign or need technical help dealing with specific Internet topics, you may need to outsource your marketing efforts. Freelancers  on sites like elance and entry-level workers are looking for an opportunity to grow professionally and will jump at the chance to hop aboard a startup.

About the author

Amanda Green is a site contributor that often writes on personal finance, marketing and business. In her free time she enjoys reading and playing volleyball with family and friends. Her work may also be found on


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