social media

So You Think You Have Social Media Covered? Here Are A Few Reasons You Might Want to Think Again!

I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise.

Back then, Web designers were not plentiful and few people thought to hire a professional to create a Web site. They felt that ANY Web presence was better than none at all, and they found people they knew to help them who were “into the whole Internet thing.”

A Survey Finds Small Businesses Driving Growth through Online and Social Media Channels

The majority of small business owners are increasing their use of the Internet and social media platforms to grow their business, according to a new survey conducted by Citibank. It was also discovered that small business owners under the age of 45 are the primary drivers of increased online efforts.

A Beginner's Guide to Social Media

As most developers already know, social media is becoming a much bigger part of the search engine optimization picture.  Traditionally, most SEO campaigns have been reliant on a combination of keywords, content and HTML code.  Although those factors are still very important to utilize, the rise of social media has added a new element to the mix.  Today, social networking sites rank amongst the most highly trafficked on the entire Internet and that traffic hasn't been ignored by search engines.  In fact, Google has even launched Google+ and the Search Plus Your World feature as their response to the social phenomenon.  Using an Internet marketing company can help with this.  As with any SEO technique, leveraging social media can be a difficult and time consuming process, but there are some proven methods to get the most out of a social-focused campaign.

The Importance of Social Media Branding

Starting a new business takes a lot of preparation, scheduling, hiring, and number crunching. While you are working as the CEO or COO of your company, it is easy to get consumed by the internal needs and maintenance. Instead of focusing all of your attention solely on picking out conference room chairs and desks, you are going to need to perform some outreach and market yourself through social media.

Social Media as a Negotiating Tool

Social media has blown on to the scene the last couple of years with the popular websites of Facebook, Linkedin, Twitter and many others. Nobody can tell for sure what social media will look like five years from now, but what everyone can agree upon is that the concept of using the internet to socially communicate is not going away.

How to Determine Who Will Be the Social Media Voice

One of the most important social media decisions that needs to be made is who will be the voice that represents the company and brand.

A big part of online promotion is creating content that can be shared.  This includes email newsletters, article submissions, press release distribution, and blog post writing.  Social media is a great place to share this high quality content once it has been created.  Social media is important for numerous reasons.  It helps to build a brand and improves SEO.  Businesses are realizing that it’s not just a fad and that it’s time to get involved, if they haven’t already.  One of the most important decisions that needs to be made is who will be the social media voice that represents the company and brand.

Google Introduces its New Social Network - The Google+ Project

Google Announces its new social network after years of development and months of rumor.  For many Google watchers, The Google+ Project is finally a reality.  I recently wrote about Google's- +1 button a few months ago - a button similar to Facebook's Like button where one can recommend a piece of content or web page to others in their group.  During the time that this button was released, it was quite evident that Google had something big in the works.  Wh

Search vs. Social Media: Finding the Right Balance

I receive lots of questions regarding both search and social media and I am often asked by clients and friends, which strategy is the best for my business?  Obviously, there should be a balance of search vs. social media marketing for anyone wishing to conduct a comprehensive web marketing campaign, but what this article is going to talk about is the general expectations of focusing on Search vs. Social media.

The Evolution of Business Marketing Online

It seems that business marketing online is something that has always existed since the 'birth' of the internet. Actually however this type of marketing and technology evolved out of what was originally regarded as the information highway! The internet in the earliest stages was universally regarded as a massive library of information and did not really become recognized as a communication platform until later.

Facebook Outpaces Google as a means for Merchants to Market Their Local Business

According to a new survey conducted by MerchantCircle, Facebook is the favorite online marketing service of small businesses, and Facebook Places is doing quite well, too. 37 percent of the respondents defined Facebook as one of their most effective tools.

Perhaps not surprisingly, Facebook has now outpaced Google (66 percent) as the most broadly used marketing method amongst local merchants. Facebook is seemed as the most popular way for merchants to market their business, with 70 percent using the social network for marketing, up from 50 percent one year ago.

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