Sub-Group Brand Politics

The elections are approaching.  That means we'll be confronted with loads of copy related to strategies, momentum, and trial-error successes.  A recent glance at the Wall Street Journal elicits news of the 'GOP' trying to 'Woo Hispanics.'  Obviously, particular parties recognize the population is segmented into smaller cultures and sub groups, just like brand consumers.

The Importance of Social Media Branding

Starting a new business takes a lot of preparation, scheduling, hiring, and number crunching. While you are working as the CEO or COO of your company, it is easy to get consumed by the internal needs and maintenance. Instead of focusing all of your attention solely on picking out conference room chairs and desks, you are going to need to perform some outreach and market yourself through social media.

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