Is your business marketing to the increasingly mobile baby boomer generation?

If not, you could be missing out on a significant market segment who may just surprise you with how responsive they are to mobile marketing.

As a business owner, you likely know how switched on the younger generations are to all things mobile and smartphone related, but don't overlook the mobile power of the 50+ and 60+ crowds too.

Commercial insurance protects your business from unexpected loss. It may even save your business from a disaster. This type of insurance gives you the peace of mind to focus on your business instead of trying to anticipate possible mishaps (Source: Anthony Clark Insurance Ltd.). Here are 7 reasons why you should consider getting a commercial insurance policy:

The more than 29 million small businesses in America have created 64 percent of new job openings over the past 15 years and a full 50 percent of the national GDP. But what makes the difference between a successful, thriving small business and one that closes its doors within the first year and a half, like 80 percent of new businesses do?

You got a great idea for a start-up business, but you are struggling to find the funding? This sounds all too familiar to many start-ups right now, but you shouldn’t lose hope. There are investors out there willing to invest, but raising funds for your start-up will require you to put in the effort.

According to StartUp Britain, well over 447,000 new businesses have been established this year alone. When you are competing with all these businesses for funding, you must find ways to ensure investors pick your company. To help you do just that, these four building blocks will give you the pitch of a lifetime and help you attract investment to your start-up.

Even small food businesses reach a stage where their ‘business idea’ seems to have a life of its own. It’s a challenging and scary place to be. The business has a chance of experiencing a saturated consumer base if it does not consider expanding its reach through actions like international expansion.

Many entrepreneurs think the best marketing tactics cost a fortune and require budgets of thousands per month.

The truth is that any small business owner with any budget can implement the following 3 marketing tactics with hardly any financial investment.

The best part? These tactics are not only cost-effective, they're the most effective ways to generate new business and keep current customers coming back.

Life is a race. If we stop, we will fall behind. In fact, if we slow down, we will still fall behind the race. So there is only one way to win. Rush into the competition and keep up the pace with all your strengths and motivations.

Either it’s your real or virtual life, there always will be a competition. Although in this post, we will be talking about online competitions only. I’m sure, some of this post readers will be bloggers, some will be seo experts and some others will be tech geeks. Whoever you are and whatever you do, you will have no gain without beating up your competitors.

The most important business deals are discussed over a great lunch; however, simple mistakes can lead to failure. If you follow five basic rules, your next business meeting will be a huge success.

Discuss Your Plans During Breakfast, Lunch, Or Dinner

For many small business owners, their website is the meat of their company. Without it, they’d be just another fish in a big pond of companies competing for a limited amount of dollars.

With that in mind, stop for a moment and re-evaluate just how effective your website truly is.

The hardest challenge startups face is getting their name out there. While it isn't necessarily easy to build a quality product and business infrastructure, the old adage "if you build it, they will come" doesn't always hold true. That's why startups need innovative ways to market their business to generate customers or users.