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August, 2013

5 Ways Your Company Can Grow Through Sales

Submitted by Casey Haslem on Fri, 08/23/2013 - 10:52

In today’s turbulent economic climate, it is imperative for companies to learn how to strategically position themselves for growth and prosperity. While some companies may be inclined to pull back on sales and marketing expenditures when market conditions get rough, the fact is that bolstering sales can be highly beneficial and well worth the financial expense associated with it. Here are a few of the ways that you can bolster sales to promote growth.

Can't Figure Out Twitter? The Importance of Social Media to Your Business

Submitted by Brionna Kennedy on Fri, 08/23/2013 - 11:08

Social media is an important tool that your business needs to be taking advantage of. It allows your company to reach out to customers, rank higher in search results and meet new business partners without having to spend a dime on marketing costs. Therefore, it is something that you shouldn't gloss over because you don't know how to use it.

5 Women Who Know How to Run a Small Business

Submitted by John McMalcolm on Mon, 08/26/2013 - 08:39

According to a report released by American Express, the increase in the number of women-owned small businesses has outpaced the national growth by approximately 50 percent.

In 2011, there were more than 8 million women-owned businesses in the country, which generated a combined revenue of close to $1.3 trillion and employed more than 7.5 million people. Women entrepreneurs are becoming increasingly successful because of their good networking skills and creative ability to stand out from their competitors.

Four Important Matters Business Owners Shouldn't Overlook When First Starting Out

Submitted by Hannah Whittenly on Mon, 08/26/2013 - 12:18

It takes a large amount of work to get a business running and making a profit. Business owners need to deal with a variety of financial, legal and inventory issues. It is possible that some important areas will not receive the attention necessary for success. Business owners will want to make certain that four important matters are not overlooked when starting a company.

Is Gender Discrimination an Issue in Our Office?

Submitted by John McMalcolm on Mon, 08/26/2013 - 12:28

Despite the establishment of discrimination laws and Equal Opportunity initiatives, gender discrimination is still a relatively common occurrence in workplaces across the country.

It does not only affect the people who are discriminated; it can also jeopardize the success of a company.

Generational Gaps: How to Deal with Family Business Situations

Submitted by Brooke Chaplan on Tue, 08/27/2013 - 10:44

Each decade brings with it amazing progress in technology and changes to social norms, and these differences may prove difficult for some families, and family businesses in particular, to handle. Tempers may flare, and issues may develop from generational gaps that exist within a family business. Understanding how to work together and diffuse tense situations helps ensure the survival and growth of a family's livelihood.

How to Market Your Company's Brand in a Competitive Market

Submitted by Dixie Somers on Tue, 08/27/2013 - 10:55

Marketing is needed to draw in new customers and keep old ones. It is the most effective way to connect companies with customers. If you have a brand in a popular niche, there are ways to improve the visibility in no time. Study your competitors, understand your customer needs and apply the most suitable marketing techniques. Review the different ways that you can market your brand in any competitive market.

YouTube's Not Just for Parodies: Small Business Video Hits

Submitted by Elena on Wed, 08/28/2013 - 09:57

Every small business should take advantage of video marketing online. Other small businesses are. Learn more about the importance of online video as a marketing strategy in this quick tutorial. You should be able to make it through the whole thing in about six minutes, which will leave you with the rest of the day to get started. If you have any stories to share about video marketing in your business, comment below and enjoy!

Dealing With Customer Credit Card Fraud

Submitted by Amy Morin on Wed, 08/28/2013 - 10:08

Credit card fraud is a major problem around the world.

Ultimately, credit card companies protect individuals. Therefore, small businesses are the ones who lose the most when fraudulent credit card transactions take place.

How Long Can Your Home Business Stay Home?

Submitted by Amanda Green on Thu, 08/29/2013 - 08:22

The best way to start your own business is to begin by moonlighting.  You can develop your skills, identify markets, and learn cost structures without the added worry of making sure you bring home enough money to get through the month.

Many budding entrepreneurs do their moonlighting in a guest room or basement at home, saving them overhead and commuting as their business begins to take off.