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January, 2018

What Accountants Can Do To Help Small Business Owners

Submitted by Tech Social on Fri, 01/26/2018 - 09:42

Several small business owners spend a lot of time in managing their books and creating financial reports. Because as we all know processing small business funds all by yourself can be time-consuming and frustrating. However, one of the best ways to avoid this kind of frustration is to hire an accountant from a well-known accounting firm.

Traditional vs. New Marketing Channels - What to Focus on This Year

Submitted by Danielle Chambers on Fri, 01/26/2018 - 11:11

In today’s world, businesses have a multitude of marketing channels readily available to help them grab consumer attention, generate brand awareness and ultimately, increase sales. However, the abundance of choices being offered can leave many feeling overwhelmed over which path to take; feeling like they have to either stick with the old or embrace the new. Some businesses will resist change completely and continue to solely rely on traditional marketing tactics (radio, print and TV), whereas others will wholeheartedly embrace digital marketing; leaving their offline strategies as a thing of the past. In reality, neither path is truly optimal on its own.

The Impact of Blockchain on Business Analytics

Submitted by Elena on Tue, 01/30/2018 - 12:56

Blockchain is having far more impact, over the long term, than the much-hyped Bitcoin. For example, blockchain is being implemented in recordkeeping and asset tracking systems by financial institutions that still won’t accept Bitcoin for payment, while it is being used by institutions to track educational credentials that still don’t think Bitcoin should be taught except as a case in point for understanding bubbles. Let’s look at the impact of blockchain on business analytics.

Email Marketing Stats that will Blow your Mind

Submitted by Dan Radak on Wed, 01/31/2018 - 11:27

Many marketers believed that the rise of social networks would mean the death of email marketing. However, statistics tell us the opposite. Namely, the number of email users worldwide is expected to rise up to 2.9 billion by 2019. Given such an astonishing figure, it’s not surprising at all that 80% of retail professionals consider email marketing the most significant customer retention booster.