January, 2012

Is the New Office Going to Cost You an Arm and a Leg?

For anyone who is in the process of starting up a new small business, the thought of office equipment may be secondary with all that is needed to get things up and running.

That being said, having the right office equipment in place from day one and making sure you are saving wherever possible with utilities, etc. should be a primary focus, especially in these challenging economic times.

The Worst Employee

As a business owner, I have always looked up to Donald Trump.  He is a very successful business man and I love his straight forward personality.  Recently I came across a short video he shared from his desk about the worst employee and boy could I relate!

Customizing SEO Campaigns

Personalization is becoming an even bigger part of SEO strategies at the start of 2012.  The search giant, Google, in its attempt to gain some of Facebook's social networking market share, is rolling out its Search Plus Your World feature presently.  This feature is entirely designed to incorporate personalized, social media elements even further into Google's algorithms than ever before and SEOs now have another powerful tool at their disposal.

Facilitating Reputation Management Campaigns With Proper Communication

Communication is central to just about everything we do, every day. This we all know and are constantly reminded of when we find ourselves in or witnessing common misunderstandings or failed conversations. Nowhere is it more essential to have clear communication though than in correspondence with clients regarding SEO, reputation management, or other campaigns that a firm is managing. Given the nature of reputation management, however, mutual understanding here is paramount. Reputation management deals with the most important stock a company or individual has being their brand image and public-held perception, making it perhaps the most deserving campaign of quality communication.

6 Ways To Make 2012 an Inspiring Year

A business that makes nothing but money is a poor kind of business

~ Henry Ford

A new year, a new beginning. A time for contemplation. What did you accomplish last year? Did you evolve your business, your team, yourself? Where did you miss the mark? How can you improve this year?

Top Ten Qualities That Make an Excellent Leader

In any business setting, a great leader is required if a company is going to have success. Whether a person is leading the entire company or just a team of individuals who are working on a distinct project, they must be able to lead them effectively. Some people can do this naturally, but most need to go through a stage of leadership development where they learn how to become the leader that they need to be. The following are ten qualities that you should attempt to develop if you want to lead others. 

Looking for 2011 Tax Relief? There's Still Time. Tips for Saving on Your Income Tax

If you're just beginning to think about your 2011 income tax return, you’ve got a late start - but it's still not too late to cash in on some savings.

“A lot of the deductions associated with the economic stimulus package will disappear in 2012, so if you want to take advantage of them, you’ve got only until Dec. 31,” says Jessica James, CPA and author of Justice for None (www.AuthorJessicaJames.com), an insider look at IRS tactics in a tax fraud investigation and trial.

Attractive Tips of Business Mailing List Compilation

Anyone serious about his or her company understands the importance of having a business mailing list. Is useless to expect anyone to walk in the ways your store to a number of old and work in today's economy a company can achieve with the mailing list. Here are some benefits from a commercial mailing list.

Is Google+ the Real Deal for Businesses?

While there is no arguing that Facebook rules the social media world, most signs point to Google+ being in it for the long haul to challenge the SM giant for user supremacy.

Granted, Google+ has a ways to go, and there is no denying Twitter has its heels dug in in this arena, but Google+ has made quite a splash in the few months that it has been up and running.

The (Quickly) Changing Role of Twitter in SEO

As Google goes forward with the changes to their search functioning making results more personalized by incorporating Google+ and other features, ripples continue to be sent out through the internet and search communities. Twitter has now released a strong statement opposing the changes because as they see it, twitter content will not appear on Google SERPs with as high a ranking as before. This, they argue is a tragedy for all web searchers, consumers, and publishers who rely on the real-time information that is posted on Twitter for everything from news and  status updates to retail information.