March, 2017

Signs of Growth: How to Know If Your Business is Really Ready to Expand

Expanding your business could be just as exciting as opening your doors to the public for the very first time, but it is also just as challenging. Those who incorrectly read the market might find themselves struggling with more responsibilities and a much tighter budget. Here are a few signs that your company might be ready to expand and what you can do minimize your risks during that time.

The Reasons Why Communication Management is So Important

The digital age has really changed the way in which we communicate, and this is not just true in our personal lives; businesses are also increasingly using digital means of communication.  Because of this, masters in communications degrees are becoming more important, especially for those businesses who want to connect directly with customers and staff members successfully.

5 Suggestions for Dealing with Difficult Customers

It’s said that you cannot please everybody all of the time. Business owners understand this clearly. No matter how hard you try, you may still encounter those difficult customers who are just impossible to please. However, this doesn’t mean that you should just give up and stop trying to satisfy those demanding people. There are some steps you can take to maintain professionality and keep your reputation in good standing.

The Benefits of Offering Wi-Fi to Your Customers

At brick-and-mortar food and drink destinations around the world, businesses are now offering free Wi-Fi to their customer due to the numerous benefits that can result from this practice.

According to a survey from Yankee Group and an article from the Los Angeles Times, 96 percent of respondents said they prefer businesses with Wi-Fi, and 64 percent of them reported that they chose to eat at a restaurant based upon whether or not it gave out free Wi-Fi.

4 Ways Screen Printing Can Bolster Your Small Business Marketing Efforts

Screen printing, often called silk screening, involves blocking out portions of a fine mesh and then laying it over a material like glass or poster board. When ink is forced through (usually by a squeegee), it leaves clear patterns, text, or pictures. Multi-colored images are reproduced with multiple screens. It's a relatively inexpensive process. Here are four ways that screen printing can support small business marketing.

Improve Your Small Business through Proper Release Management

Every product release demands a set of established actions within a particular business. However, release management is no piece of cake, but a challenging process that requires detailed planning, scheduling and decision making. These factors become even more important in the modern market, highly influenced by the Internet. Because of that, business owners should approach this subject in a committed and dedicated way. Therefore, we’ve analyzed several steps for smooth release management in the modern business environment.

Take Billboard Advertising for Your Small Business to New Heights

How much time and effort did you put in advertising your small business last year?

If the answer is not enough, are you ready to change course this year and down the road?

While many small businesses have found success nationwide over the years, many others struggle for this reason or that. One of those reasons oftentimes is that they are not getting enough publicity.

Better Ways to Keep Your Company Blog Up-to-Date

Blogging is an essential part of every online marketing campaign. It helps keep your site fresh with new content and engages potential customers who might be interested in your services. Regardless of importance, many business owners find it difficult to keep their blogs up-to-date with current information from their particular market sector, or simply forget to publish new posts on a regular basis. The following tips will help you keep your company blog up-to-date and your customers happy.

How to Know if Your Business is Actually Attractive to Customers

Contrary to popular belief, making sales isn't exclusively about the product or service you are selling. Before you can convert leads into sales, you need to attract customers to your business. Here are four of the top ways for you to make your business attractive to your customers.

Evaluate the Outside of Your Building

If you want customers to even set foot inside your door, you need to know that the outside of your building is well-kept and attractive. If your building is brick, be sure to have it power-washed at least once a year to keep it looking fresh. If it is painted, keep the paint fresh by having it redone every few years or as necessary.

3 Marketing Tips for Civil Engineering Firms

Civil engineers are trained to work as professionals and not as entrepreneurs. Starting a business gives professionals the freedom to determine their monthly income and working hours. However, civil engineers must go the extra mile and gain entrepreneurial skills to succeed in business. Marketing is critical to business growth and success. Marketing strategies determine the number of customers that a business reaches with its products and services, which in turn influence the level of sales. If you are planning to start or are already running a civil engineering firm, here are some marketing tips that will boost your sales.